Step by Step Guide to Unit #5:
Please review the instructions below to ensure you have a clear understanding of course objectives for the next two weeks. Each week you will be assigned approximately 3 hours of course work. Approximate timelines for each activity are provided below.
Step #1: Complete chapter readings (link on the left side of your screen). Create a summary note based on the key content (Approximate time to complete - 15 minutes)
Step #2: Review lecture slides - this contains the most important content for the unit. Key information needed for your unit summative should be reviewed for understanding - include this content in your note summary for the unit. (Approximate time to complete - 15 Minutes)
Step #3: Find an advertisement for each of the "3 ways to sell a product globally". I have created an example (see link). Find your own three ads and include them in your chapter summary note (highlighting with a brief description which of the 3 ways the ad fits and what nation they are advertising towards - see my example for reference. (Approximate time to complete - 20 Minutes)
Step #4: Watch McDonalds Ads around the world - what ad surprised you most? Why? Include your response in your chapter note summary. (Approximate time to complete - 15 Minutes)
Step #5: Complete Formative Task (Approximate time to complete - 1.5 Hours)
Step #6: Complete International Marketing Summative (Approximate time to complete - 2.5 Hours). DUE DATE May 26th by 11:59 pm
IMPORTANT: IF YOU HAVE QUESIONS AT ANY TIME - PLEASE REMEMBER I AM HERE TO SUPPORT YOU. EMAIL ME TO SAY "I NEED HELP" AND I WILL BE HAPPY TO RESPOND TO YOUR QUESTIONS BY EMAIL OR PHONE CALL IF NECESSARY.