Unit #3 – Market Research & Consumer Behaviour
Summative: Vacations Assignment - Part #1
Step by Step Guide to Unit #3:
Please review the instructions below to ensure you have a clear understanding of course objectives for the next two weeks. Each week you will be assigned approximately 3 hours of course work. Approximate timelines for each activity are provided below (For week of April 6th to April 17th)
Step #1: Complete chapter readings and watch the Market Research Video (links on the left side of your screen). Create a summary note based on the key content (Approximate time to complete - 30 minutes)
Step #2: Review lecture slides - this contains the most important content for the unit. Key information needed for your unit summative should be reviewed for understanding - include this content in your note summary for the unit. (Approximate time to complete - 15 Minutes)
Step #3: Answer chapter questions (questions will be based on readings, video and lecture content. Email your chapter summary notes and chapter question responses to Mr. Parsons @ (Approximate time to complete - 30 minutes)
Step #4: Complete Formative Task (Approximate time to complete - 1.5 Hours)
Step #5: Check in with Mr. Parsons - Mr. Parsons will email or call you to discuss progress and answer questions you may have. Please email him at any time if you have questions for concepts that you don't understand. Mr. Parsons will also provide feedback for the formative task and explain instructions for the unit summative (do not start the summative until you have completed this step. (Approximate time to complete - 15 minutes)
Step #6: Complete Vacation Summative Part #1 (Approximate time to complete - 2.5 Hours). DUE DATE April 19th by 11:59 pm
Please keep in mind that although you do not have a formal test for this unit, my hope is that we will still be able to have a final course exam (where you will be tested on all unit material).
IMPORTANT: IF YOU HAVE QUESIONS AT ANY TIME - PLEASE REMEMBER I AM HERE TO SUPPORT YOU. EMAIL ME TO SAY "I NEED HELP" AND I WILL BE HAPPY TO RESPOND TO YOUR QUESTIONS BY EMAIL OR PHONE CALL IF NECESSARY.